The Power of Differentiation

Home Care Home Health Hospice Palliative Care Business Development

On-Demand Webinar

StreamedAug 6, 2026Duration90 minutes

Unlimited & shareable access starting
two business days after live stream
Available on desktop, mobile & tablet devices 24/7
Take-away toolkit
Ability to download webinar video
Presenter's contact info for questions

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Stand out with value that referral sources can see.

Standing out in today's healthcare environment requires more than offering quality care. This webinar explores hospice marketing, business development, and differentiation strategies that help organizations build stronger referral relationships, communicate their unique value, and achieve sustainable hospice census growth.

KEY WEBINAR TAKEAWAYS

A differentiator is more than just a set of good talking points
Identifying the best differentiator(s) for your organization
Examples of clinical, programmatic, professional, and partnership differentiators

BONUS MATERIALS

Outline of differentiators to help create a high-performing senior living community growth strategy

WEBINAR DETAILS

As more hospice providers enter the market, organizations must clearly communicate what makes their care unique. Effective hospice differentiation helps strengthen referral partnerships, improve community awareness, and support long-term organizational growth while maintaining a patient-centered focus.

What makes your hospice unique and different from the other hospices in your community? Most hospices try to differentiate themselves with strong talking points, e.g. we are a nonprofit hospice, our hospice is owned by people who live in the community, we do same-day admissions (well I hope so!!) While these are nice talking points, they do not deliver clear distinct value to referral sources, families, and patients.

Join us to learn how to go about developing powerful, value-added clinical, programmatic, professional, and partnership differentiators. Understanding how to develop true differentiators will help you serve more people, grow, and give the gift of hospice.

HOW HOSPICE DIFFERENTIATION SUPPORTS LONG-TERM GROWTH

Successful hospice organizations do more than provide excellent care—they clearly communicate what makes them different. By developing a strong brand, strengthening referral relationships, and demonstrating measurable value to patients and healthcare partners, hospices can improve business development, increase referrals, and support sustainable organizational growth.

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:

Hospice
Home Care
Home Health
Palliative Care

WHO SHOULD ATTEND?

Owners, presidents, CEOs
VPs of business development, chief growth officers, leadership for marketing and sales
Clinical leadership, VPs of care management
VPs of strategy and development
Account executives, hospice sales staff

TAKE-AWAY TOOLKIT

Employee training log
Interactive quiz
PDF of slides and speaker’s contact info for follow-up questions
Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.