Marketing Hospice so Patients & Families Benefit Longer

When the average person hears the word “hospice” they often associate it with “final days,” “final hours,” “deathbed,” and “comfort while dying.” These connotations are strong and pervasive, and many people are surprised to learn that an individual can receive up to six months of fully covered hospice services. This is a marketing problem. Everyone should be aware of the full range of benefits that hospice can provide. How can we thoughtfully rebrand and expand the “idea” of hospice so patients and families benefit longer, and hospice organizations can truly serve in their fullest capacity? In this session we will discuss proven strategies for mass marketing and brand messaging that will help redefine hospice in your organization and community.

This informative session is beneficial for administrators, directors, board members, marketers, foundation/philanthropy staff, and the executive leadership team.