Marketing Hospice so Patients & Families Benefit Longer

On-Demand Webinar
StreamedAug 25, 2021Duration60 minutes
  • Unlimited and shareable access
    two business days after live streaming
  • Available on desktop, mobile & tablet devices 24/7
  • Take-away toolkit
  • Ability to download webinar video
  • Presenter's contact info for questions

See Registration Options

Hospice patients can receive care for 6 months.

Yet data from NHPCO shows the average length of stay in hospice is only 24 days! Learn to market hospice in a way that benefits patients, families, the hospice community as a whole, and your revenues.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:
  • Tell a better, more complete story about what hospice is
  • Explain the benefits (for everyone involved) of increasing time on service
  • Correct false assumptions and stigmas about hospice
  • Audit organizational communication channels (web, social media, advertisements)
  • Follow a simple plan to rebrand the idea of hospice in your community

WEBINAR DETAILS

When the average person hears the word “hospice” they often associate it with “final days,” “final hours,” “deathbed,” and “comfort while dying.” These connotations are strong and pervasive, and many people are surprised to learn that an individual can receive up to six months of fully covered hospice services. This is a marketing problem. Everyone should be aware of the full range of benefits that hospice can provide. How can we thoughtfully rebrand and expand the “idea” of hospice so patients and families benefit longer, and hospice organizations can truly serve in their fullest capacity? In this session we will discuss proven strategies for mass marketing and brand messaging that will help redefine hospice in your organization and community.

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:

  • Hospice

WHO SHOULD ATTEND?

This informative session is beneficial for administrators, directors, board members, marketers, foundation/philanthropy staff, and the executive leadership team.

TAKE-AWAY TOOLKIT

  • PDF examples of brand-story reframes and cause-marketing strategies
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided, however there are no pre-approved CEs associated with this webinar

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.

Presented By

Brad BrewerBrad Brewer
LegacyKept
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