Marketing Effectively: How to Measure & Evaluate This Critical Role

Are you maximizing and measuring your marketing efforts and success accurately? This webinar will serve as a guide for your marketing plan and explain what it means to market effectively, successfully, and purposefully. It will assess strategies, sales calls, community outreach, and social media, in addition to measuring ROI. Marketing is also a critical part of strategic planning, and this program will review critical elements, including metrics and key performance indicators (KPIs). With a host of available digital tools and marketing metrics, it is difficult to know which ones matter most. Participants will walk away with tools, ideas, and strategies on how to evaluate and improve efforts.

This timely session is directed to executive leadership, management, board members, medical directors, directors of nursing, clinical leadership, directors of marketing and business development, managed care contractors, business development representatives, clinical liaisons, intake and admission staff, eligibility staff, volunteers, chaplains, social workers, clinical staff, and marketing teams.