Sales Writing Simplified: Marketing Services, Building Brands & Persuading Readers to Act
On-Demand Webinar
StreamedAug 31, 2022Duration90 minutes
- Unlimited & shareable access starting
two business days after live stream - Available on desktop, mobile & tablet devices 24/7
- Take-away toolkit
- Ability to download webinar video
- Presenter's contact info for questions
From entry-level salespeople to senior marketing executives, the ability to write powerfully and persuasively makes all the difference.
Sales Writing Simplified will build a solid
foundation and finetune current skills to write quickly, confidently, and effectively
to achieve the desired marketing results from readers and customers. As a
bonus, participants can submit a writing sample for review after the webinar!
AFTER
THIS WEBINAR YOU’LL BE ABLE TO:
- Submit one brief writing sample to the speaker for professional review, see below for details*
- Create powerful, persuasive sales and marketing materials with purpose
- Compose with precision, using appropriate tone and language, correct grammar, and effective style
- Write in plain English that any reader can understand
- Use a clear, convincing, and conversational voice
- Write for results and persuade even the most difficult readers to act
- Focus on readers’ needs: sales stars always put the customer first
- Start — and stay — strong with attention-getting headlines and leads
- Motivate electronic readers to open and act upon email, attachments, and posts
- Promote and position the organization’s strengths, services, and products
- Bolster your brand, creating a distinction between you and your competitors
WEBINAR DETAILS
Can you write
sales and marketing materials that are so powerful they convince even the most
reluctant readers to act? Is your writing so persuasive it helps motivate
patients and sell healthcare services? Can you quickly compose compelling,
grammatically correct documents that help open doors and close sales? If the
answer to any of these questions is no, then you need this program. Don’t let
ineffective writing muddle your messages, confuse decisionmakers, or derail
your career. Designed for those seeking real and immediate improvement in their
sales writing, this program teaches you how to focus on readers, deflect
potential objections, anticipate questions, overcome challenges, encourage
prospects to read your entire document, eliminate mechanical mistakes that
undermine credibility, and motivate readers to act.
*Bonus: Within two weeks of viewing the live or on-demand webinar, each participant may submit one brief sales/marketing writing sample (five pages maximum) to writing coach Nancy Flynn for professional review, critique, and comments. This is a one-of-a-kind opportunity to receive individual guidance from a leading writing instructor!
THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:
- Hospice
- Home Health
- Home Care
- Palliative Care
WHO SHOULD ATTEND?
This informative session
is a must for marketing and advertising
personnel, public relations staff, social media managers, brand managers, sales
professionals, and anyone who communicates with external and
internal audiences.
TAKE-AWAY TOOLKIT
- Fact Sheet: Sales Writing Simplified
- Tip Sheet: Great Grammar in Seven Steps
- Whitepaper: Use Pronouns to Support Diversity & Inclusion
- Professional review and critique of your own writing sample
- Training log
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided, however there are no pre-approved CEs associated with this webinar
NOTE: All
materials are subject to copyright. Transmission, retransmission, or
republishing of any webinar to other agencies or those not employed by your
agency is prohibited. Print materials may be copied for eligible participants
only.
Presented By
The ePolicy Institute™, Business Writing Institute™ & Marijuana Policy Institute™
© 2023 FINANCIAL EDUCATION & DEVELOPMENT, INC