Discover a New Marketing Model Using Clinical Resources

Business Development Marketing

On-Demand Webinar

StreamedDec 17, 2024Duration90 minutes

Unlimited & shareable access starting
two business days after live stream
Available on desktop, mobile & tablet devices 24/7
Take-away toolkit
Ability to download webinar video
Presenter's contact info for questions

See Registration Options

Redefine the role of your clinical team, leveraging their expertise to bridge the gap between clinical excellence and business development.

This webinar will provide the roadmap for a successful marketing overhaul, from practical tips on using clinical data to creating compelling marketing messages to strategies that align your clinical and business teams.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

Use clinical data to drive marketing strategies and patient census growth
- Learn how not to be obsessed with your census number (which is the wrong barometer of success), but with the data points that determine real results
Understand that you are selling a service, not a widget: your product is your staff
- Your clinical team and staff are the best representatives of your care – enhance services and influence performance by using this knowledge
Explore key clinically based roles that can contribute to your marketing efforts, such as nurse liaisons and clinical managers
Explain why traditional marketing compensation plans are not only ineffective, but work counter to your growth
Outline better compensation and bonus models that actually drive the results you are seeking
Better utilize your hospice medical director and associate physicians in your pursuit of service excellence and high-quality care
Answer the question: Why aren’t our physicians making house calls if referral sources like it and patients and families love it?
Encourage attending physician relationships by understanding why most organizations dislike working with them and why you should embrace their role
Leverage your clinical resources to create a sustainable referral network

WEBINAR DETAILS

In today's competitive healthcare environment, it takes more than traditional marketing methods to stand out. This webinar will introduce an innovative approach that taps into existing and potential clinical resources that will change the shape of your organization and enhance your marketing strategy. By integrating clinical staff directly into the marketing process, you'll learn how to increase the credibility of your outreach efforts, build stronger relationships with referral sources, and ultimately grow your census.

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:

Hospice
Home Health
Home Care

WHO SHOULD ATTEND?

This informative session is designed for leadership and management personnel, including C-suite, executive directors, decision-makers, marketing directors, clinical directors and managers, business development managers, admissions managers, referral coordinators, and hospice, home health, and palliative care administrators.

TAKE-AWAY TOOLKIT

Training log
PDF of slides and speaker’s contact info for follow-up questions
Attendance certificate provided, however there are no pre-approved CEs associated with this webinar

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.