Discover a New Marketing Model Using Clinical Resources
December 17, 2024
Live Webinar
DateDec 17, 2024Duration90 minutes
12:00 PM PST01:00 PM MST
02:00 PM CST03:00 PM EST
- Unlimited connections for your agency
- Available on desktop, mobile & tablet
-
Take-away toolkit
- Presenter’s contact info for questions
On-Demand Webinar
- Unlimited & shareable access starting
two business days after live stream - Available on desktop, mobile & tablet devices 24/7
- Take-away toolkit
- Ability to download webinar video
- Presenter's contact info for questions
Redefine the role of your clinical team, leveraging their expertise to bridge the gap between clinical excellence and business development.
This webinar will provide the
roadmap for a successful marketing overhaul, from practical tips on using
clinical data to creating compelling marketing messages to strategies that
align your clinical and business teams.
AFTER THIS
WEBINAR YOU’LL BE ABLE TO:
- Use
clinical data to drive marketing strategies and patient census growth
- Learn how not to be obsessed with your census number (which is the wrong barometer of success), but with the data points that determine real results
- Understand
that you are selling a service, not a widget: your product is your staff
- Your clinical team and staff are the best representatives of your care – enhance services and influence performance by using this knowledge
- Explore key clinically based roles that can contribute to your marketing efforts, such as nurse liaisons and clinical managers
- Explain why traditional marketing compensation plans are not only ineffective, but work counter to your growth
- Outline better compensation and bonus models that actually drive the results you are seeking
- Better utilize your hospice medical director and associate physicians in your pursuit of service excellence and high-quality care
- Answer the question: Why aren’t our physicians making house calls if referral sources like it and patients and families love it?
- Encourage attending physician relationships by understanding why most organizations dislike working with them and why you should embrace their role
- Leverage your clinical resources to create a sustainable referral network
WEBINAR DETAILS
In today's competitive healthcare environment, it
takes more than traditional marketing methods to stand out. This webinar will introduce
an innovative approach that taps into existing and potential clinical resources
that will change the shape of your organization and enhance your marketing
strategy. By integrating clinical staff directly into the marketing process,
you'll learn how to increase the credibility of your outreach efforts, build
stronger relationships with referral sources, and ultimately grow your census.
THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:
- Hospice
- Home Health
- Home Care
WHO SHOULD ATTEND?
This informative session
is designed for leadership and management personnel, including C-suite, executive
directors, decision-makers, marketing directors, clinical directors and
managers, business development managers, admissions managers, referral
coordinators, and hospice, home health, and palliative care administrators.
TAKE-AWAY TOOLKIT
- Training log
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided, however there are no pre-approved CEs associated with this webinar
NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.
Presented By
Jen Kiehl-Miller
Hospice Support Specialists
Greg Grabowski
Hospice Advisors
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