Hope Is Not a Marketing Strategy Series

In an industry where many organizations offer similar benefits and features, it can be difficult to differentiate yours from others in the area. Taking the time to create a competitive marketing strategy will help you identify how your organization should position itself in the community, who to focus on, and how to communicate the advantages of working with you.

Great salespeople know their job is to serve others. This motivates them to sell more than their counterparts who may feel insecure about their organization, position, or objectives. Research has shown that customers most appreciate a salesperson who teaches them something new that helps them with something in their lives. What customers remember most about a salesperson is their level of confidence. Join us to learn how to gain the confidence to sell and achieve greater success through the service you provide.

Exceptional marketers understand the intended audience and exact reach through messaging, whether via social media, advertisements, sponsorships, or presentations. They craft messages that successfully resonate, motivate, and activate through clear communication. Unfortunately, many marketing teams use broad concepts intended to reach all audiences instead of specific, focused efforts. Join this enlightening webinar to learn the paradox of narrowing down your target audience to consistently grow your business.