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Monitoring Employees' Work-Related & Personal Social Media: Why? How? Is It Legal & Ethical?

Thursday, July 20, 2017

9:00 am – 10:30 am HST
11:00 am – 12:30 pm AKT
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET

Social media offers a window into how employees conduct their business and personal lives.  Should you gaze into that window to uncover what employees are doing at work and home?  Monitoring is critical for hospices and home care organizations seeking to reduce legal, HIPAA, and other risks.  Monitoring is risky for employees who may lose their jobs if inappropriate posts or offensive photos are discovered.  To protect patient privacy, safeguard medical records, and maximize policy compliance, some healthcare organizations ask employees to turn over their personal Facebook user names and passwords.  Now strict online privacy laws have been enacted in over 25 states.

 This webinar will address the challenges of balancing employers’ monitoring rights, employees’ privacy expectations, and HIPAA’s privacy and security guidelines.  Should you only monitor your organization’s business accounts?  Should you track public social media (Twitter and YouTube)?  Should you read employees’ personal Facebook posts, in search of content that exposes EPHI and violates HIPAA?  Should you monitor social media activity on employees’ personal mobile devices, as well as employer-owned tablets and smartphones?  Attend this webinar and learn how to handle social media monitoring lawfully and ethically.

 HIGHLIGHTS

  • Reconciling employees’ privacy expectations with management’s monitoring rights
  • How, why, and when to monitor social media:  business, personal, and public accounts
  • How, why, and when to monitor mobile devices:  business and personal
  • Monitoring to protect and manage electronic business records and minimize risks: legal liabilities, security breaches, HIPAA disasters, etc.
  • Monitoring to protect EPHI from unauthorized access and exposure via social media
  • Monitoring to support HIPAA privacy and security guidelines
  • NLRA guidelines and federal and state laws governing privacy, monitoring, and discipline
  • Writing and implementing effective social media policy, complete with monitoring procedures
  • Applying lawful disciplinary action when policy violations are found
  • Training employees: gaining buy-in for social media monitoring
  • Real-life social media disaster stories in the healthcare industry
  • Putting expert advice, best practices, and policy tips to work immediately
  • TAKE-AWAY TOOLKIT
    • Social media rules tips
    • Wall Street Journal column by Nancy Flynn: Should Companies Monitor Their Employees’ Social Media?

WHO SHOULD ATTEND?

This informative session is a must for anyone who wants to ensure that the organization’s social media sites and employees’ personal social media accounts are being managed and maintained in compliance with the law, HIPAA, and organizational policy.  Human resource managers, compliance officers, lawyers, records managers, IT professionals, and others charged with managing and maintaining a compliant online environment should attend.

PLEASE NOTE: Webinar content is subject to copyright and intended for your individual organization’s use only.

MEET THE PRESENTER