This is a 60-minute webinar.
9:00 am – 10:30 am HST
11:00 am – 12:30 pm AKT
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET
Hospice patients can receive care for 6 months, yet data from NHPCO shows the average length of stay in hospice is only 24 days! Learn to market hospice in a way that benefits patients, families, the hospice community as a whole, and your revenues.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Tell a better, more complete story about what hospice is
- Explain the benefits (for everyone involved) of increasing time on service
- Correct false assumptions and stigmas about hospice
- Audit organizational communication channels (web, social media, advertisements)
- Follow a simple plan to rebrand the idea of hospice in your community
When the average person hears the word “hospice” they often associate it with “final days,” “final hours,” “deathbed,” and “comfort while dying.” These connotations are strong and pervasive, and many people are surprised to learn that an individual can receive up to six months of fully covered hospice services. This is a marketing problem. Everyone should be aware of the full range of benefits that hospice can provide. How can we thoughtfully rebrand and expand the “idea” of hospice so patients and families benefit longer, and hospice organizations can truly serve in their fullest capacity? In this session we will discuss proven strategies for mass marketing and brand messaging that will help redefine hospice in your organization and community.
NEW! ONLINE FORUM FEATURE
Your webinar registration gives you access to a complementary private forum to connect with Brad Brewer, the program coordinator, and other webinar attendees. This online forum allows you to submit questions, provide feedback, connect with others, find solutions, and so much more in a safe and welcoming virtual community! In this “new normal” era of online learning and social distancing, let’s get connected and stay connected.
Attendance certificate provided, however there are no pre-approved CEs associated with this webinar.
THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:
WHO SHOULD ATTEND?
This informative session is beneficial for administrators, directors, board members, marketers, foundation/philanthropy staff, and the executive leadership team.
- PDF examples of brand-story reframes and cause-marketing strategies
- PDF of slides and speaker’s contact info for follow-up questions
PLEASE NOTE: Webinar content is subject to copyright and intended for your individual organization's use only.
This webinar is available exclusively through the Hospice & Home Care Webinar Network.