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Marketing: Compliant Practices for Hospice & Home Health

Thursday, November 9, 2017

10:00 am – 11:30 am HST
11:00 am – 12:30 pm AKT
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET

Home health and hospice marketing is highly regulated and frequently investigated by the HHS OIG and the Department of Justice.  Many marketing strategies widely employed outside the health care industry are not hospice-compliant.  This webinar will provide an overview of compliant marketing strategies and will address the applicable laws and past investigations and prosecutions.

HIGHLIGHTS

  • Overview of applicable laws
  • Past investigations and prosecutions
  • Role of compliance programs
  • Overview of compliant marketing strategies
  • TAKE-AWAY TOOLKIT
    • CMS and OIG guidance
    • Articles regarding investigations and prosecutions

WHO SHOULD ATTEND?

This informative session is designed for administrators, CEOs, management, legal counsel, marketing personnel, and compliance staff.

PLEASE NOTE: Webinar content is subject to copyright and intended for your individual organization’s use only.

MEET THE PRESENTERS

Photo Laura Bond Laura Bond
Spencer Fane LLP

 

Photo Blane Markley Blane Markley
Spencer Fane LLP